Free Website Audit
Real Results for Real
Healthcare Organizations
Every case study represents a real healthcare organization that needed better marketing performance — and got it.
Residential Treatment Center Triples Admissions Inquiries
The Challenge
A 60-bed residential addiction treatment center was generating 8–12 qualified admissions calls per month from digital channels, with a cost per lead exceeding $400. Their website was outdated, their Google Ads campaigns were poorly structured, and they had no SEO strategy.
Our Strategy
We redesigned their website with a conversion-focused architecture, rebuilt their Google Ads campaigns from scratch with tightly themed ad groups and comprehensive negative keyword management, and launched a local SEO strategy targeting high-intent addiction treatment keywords.
The Outcome
Within 6 months, qualified admissions calls increased to 38–45 per month — a 340% improvement. Cost per qualified lead dropped from $400 to $142. Organic search now accounts for 35% of their total inquiry volume.
Group Practice Reduces Referral Dependency by 60%
The Challenge
A 12-therapist group mental health practice was 85% dependent on physician referrals for new patient acquisition. They had a basic website with no SEO, no paid campaigns, and no digital strategy. They wanted to build a reliable digital patient acquisition channel.
Our Strategy
We built a new premium website optimized for conversion, launched a comprehensive local SEO strategy targeting mental health keywords across their service area, and created condition-specific landing pages for their highest-value specialties.
The Outcome
Within 12 months, digital channels accounted for 40% of new patient inquiries — reducing referral dependency from 85% to 60%. Organic traffic increased by 290% and the practice added 3 new therapists to meet demand.
IOP Program Cuts Cost Per Admission by 58%
The Challenge
A behavioral health organization operating three IOP programs was spending $18,000/month on Google Ads with a cost per admission of $2,400. Their campaigns were managed by a generalist agency with no healthcare expertise. Lead quality was poor and the admissions team was frustrated.
Our Strategy
We audited and rebuilt their Google Ads campaigns with healthcare-specific keyword strategy, created dedicated landing pages for each program and location, implemented call tracking, and optimized bidding for qualified consultation calls rather than raw lead volume.
The Outcome
Cost per admission dropped from $2,400 to $1,010 — a 58% reduction — while maintaining the same monthly ad spend. Qualified lead quality improved significantly, with the admissions team reporting a higher conversion rate from inquiry to admission.
Telehealth Practice Scales to 200+ New Patients/Month
The Challenge
A telehealth mental health startup had a strong clinical team but no digital marketing infrastructure. They needed to build a patient acquisition engine from scratch in a competitive market.
Our Strategy
We built a high-converting website optimized for telehealth patient acquisition, launched targeted Google Ads campaigns for anxiety, depression, and ADHD treatment, and created a content strategy that built organic authority in their target markets.
The Outcome
Within 9 months, the practice was consistently acquiring 200+ new patients per month through digital channels. Their cost per new patient was $68 — well below industry benchmarks. They expanded to 3 new states within 18 months.
Ready to Be Our Next Case Study?
Schedule a free strategy call. We'll assess your current performance and show you exactly what results are possible for your organization.
Schedule a Free Strategy Call